Undergraduate Catalog

BUS 314 Event Management

This course examines the core foundations of event management: designing, exploring, envisioning, producing, and delivering events ranging from small to large events. This course provides students the opportunity to gain knowledge and administer skills in planning, implementing events which include budgeting, managing, staffing, financing, promoting, marketing strategies, vision, revenue management, sponsorship, and site management. In conclusion ensure the event is run smoothly, minimizing any risks, understanding a myriad of details to ensure the event is enjoyable, successful, and run smoothly with minimizing any risks. This course allows team members (students) to identify, describe, execute, analyze, interpret, and plan.

Credits

3

Prerequisite

BUS 212 or BUS 214; or permission of the department

Distribution

Undergraduate